The San Fernando Restaurant and Bar

Though Los Angeles’ craft-cocktail movement has exploded, it’s also exploded with off-the-cuff creativity. This once broken down dive bar transformed itself into an intimate bar with a 1940’s vibe. Their cozy space features cocktails and a spare menu with mostly vintage and classically inspired drinks. I worked on all aspects of the bar development from concept to wallpaper, logo work to signage, advertising and collateral, t-shirts & aprons, and menu design to social media. I was even asked to design the neon that wraps the building- that was fun!