Pizza Hut International Style Guide and Brand Guide

Pizza Hut came to me with an idea to give some more attitude and fun to their existing brand. I also had the challenge to shoot a very broad mix of international people, kids, moms, dads, etc. They needed to capture the essence of Pizza Hut -everyday real life, with great pizza. The Style guide helps with maintaining a brand identity when it’s across thousands of different locations. Each chain store uses this guide to develop internal advertising or coupons or displays.