The Coffee Bean and Tea Leaf

With the challenge of keeping within newly established brand guidelines, but remaining true to the promise that The Coffee Bean and Tea Leaf provided the highest-end tea, I had to make the look and feel of this packaging stand above the rest. A former complaint was that the beautiful artwork on old packaging made it hard to organize on the shelves for easy flavor recognition, so I developed a color grid to differentiate the types of teas. Green band, is green tea, etc…while each flavor cue gave a nod to the type of green tea. I’ve also helped with in-store menus, pop display signs and overall in store branding.